If trend forecasting was an Olympic sport, I’d have the gold medal by now. 💅✨

I’ve spent the last 20+ years basically living in a Pinterest board across Seoul, Tokyo, and NYC, which means my internal clock is set to 'Future.' From deep-diving into market research to manifesting concept designs and product development, I don’t just follow the vibe—I help create it.

I’ve been in the industry long enough to know that fashion isn't just about clothes; it’s about cultural lore. Whether I’m spotting the next big thing in a crowded Tokyo alley or analyzing consumer behavior in Seoul, I’m obsessed with keeping things forward-thinking and high-key innovative. 🚀

Basically, I’ve got the global perspective and the 'eye' to ensure we’re never catching a trend when it’s already mid. We’re only doing iconic things here.