Concept :
As a concept designer, my role centered around creating and presenting trend-driving items for the upcoming season at Express, a prominent US fashion retailer. The Concept Presentation was tailored for internal business planners, including merchants, to highlight pieces that could set key trends. My work involved developing essential color palettes that served as guiding principles for the design process, ensuring that each collection was both on-trend and aligned with the brand's vision. Collaborating closely with key department players, I helped to craft cohesive narratives for the collection, integrating color, style, and market insights into a unified presentation that informed and inspired the entire design and merchandising strategy.
