Capsule Collection:

As a creative design consultant, I played a key role in the development of Express's two capsule collections, FW 15 and SS 16, known as Edition. These collections were meticulously curated to highlight elevated products with higher price points, aiming to offer a more refined and sophisticated range. My involvement was integral to the process, from conceptualizing the overall vision to conducting in-depth fabric research to ensure the highest quality materials were selected. Additionally, I took on the task of creating mock-up photos, which served as essential internal communication tools, helping the team to align on the design direction and execute the collections seamlessly.