Capsule Collection :

As a creative design consultant, I was instrumental in the development of Express'sSS 16 capsule collections, named Edition. This collection was carefully curated to spotlight elevated products with higher price points, focusing on quality and sophistication. My role extended beyond conceptualization and fabric research; I was also deeply involved in setting up the showroom, ensuring that each piece was presented in a way that captured the collection’s refined aesthetic. I meticulously documented the entire process, from mock-ups and print selection to color palettes and final products, creating a comprehensive visual record that served as a vital internal communication tool for the team.